http://www.ana.net/events2/alleventschedule ANA Calendar of Events Wed, 10 Mar 2010 14:16:35 -0500 Wed, 10 Mar 2010 14:16:35 -0500 http://www.ana.net/committees/commmtg/STH-MAR10 http://www.ana.net/committees/commmtg/STH-MAR10 Tue, 16 Mar 2010 00:00:00 -0400 The Southern Marketers Committee would cover a broad range of the most urgent issues facing marketers and to a large degree, would offer the "best of" ANA’s intellectual capital (versus being a more focused specialty committee). Marketers are competing in a challenging new era. Empowered consumers have seized control. New communication options present a great opportunity, yet can be daunting in the choices available. And technology impacts everything. Further, marketers must find the right balance between today’s short-term business environment and long-term brand building. http://www.ana.net/events/conferencemtg/LAW-MAR10 http://www.ana.net/events/conferencemtg/LAW-MAR10 Wed, 17 Mar 2010 00:00:00 -0400 Description of 2010 Advertising Law & Public Policy Conference http://www.ana.net/events/regionalmtg/RME-MAR10 http://www.ana.net/events/regionalmtg/RME-MAR10 Wed, 24 Mar 2010 00:00:00 -0400 http://www.ana.net/committees/commmtg/TV-APR10 http://www.ana.net/committees/commmtg/TV-APR10 Tue, 06 Apr 2010 00:00:00 -0400 The Television Advertising Committee addresses issues of relevance to national advertisers who use the medium. It represents member interests to broadcasters, television trade associations, relevant research companies and regulators. http://www.ana.net/committees/commmtg/PRIN-APR10 http://www.ana.net/committees/commmtg/PRIN-APR10 Wed, 07 Apr 2010 00:00:00 -0400 The Print Advertising Committee addresses issues of relevance to national advertisers who use the medium of magazines and newspapers. It represents member interests to publishers, print trade associations, relevant research companies and regulators. http://www.ana.net/committees/commmtg/MFWC-APR10 http://www.ana.net/committees/commmtg/MFWC-APR10 Thu, 08 Apr 2010 00:00:00 -0400 The West Coast Marketing Financial Management & Procurement Committee is the "sister" committee of the Advertising Financial Management Committee. It focuses on improving Marketing Accountability and explores efficiencies, cost savings, return-on-investment and bringing better value to members' organizations. http://www.ana.net/careers/trainingclass/DM1-APR10 http://www.ana.net/careers/trainingclass/DM1-APR10 Mon, 12 Apr 2010 00:00:00 -0400 Fewer brands today are debating "if" they need to be paying attention to digital communication; however, how do companies make the most intelligent use of the many communication platforms online in a way that elevates the strategy beyond just implementing a tactic? How do we understand what really changing about how audiences are communicating through digital means? How do digital initiatives fit in with a brand more traditional means of marketing and communication? In this session, we will examine an effective overarching strategy for reaching audiences online in ways that use platforms for what makes sense for the platform, the target audience, and the the company. We will combine a discussion of these changes and strategies with applicable case studies and group discussion. http://www.ana.net/careers/trainingclass/IMC1-APR10 http://www.ana.net/careers/trainingclass/IMC1-APR10 Mon, 12 Apr 2010 00:00:00 -0400 Integrated marketing is the business process used to plan, develop, execute, and strategically combine communications (advertising, direct, and digital) across multiple channels. This program will prepare participants to manage a 360-degree integrated direction. They will learn best practices of direct marketing to Web analytics, strategic planning, financial analysis, and brand management, and the skills to develop and manage both today’s—and tomorrow’s—marketing initiatives. Training participants will learn what it will take to succeed in a marketplace where customers have access to information 24/7, worldwide on the Web, including how to manage brands across multiple channels with strategically consistent branding and how to apply best practices online—through searches, e-mail, blogging, video, e-commerce, and social networking. http://www.ana.net/committees/commmtg/MULT-APR10 http://www.ana.net/committees/commmtg/MULT-APR10 Tue, 13 Apr 2010 00:00:00 -0400 The Multicultural Marketing and Diversity Committee recognizes the dramatic growth of America ethnic markets. It educates and informs members on key issues to help maximize their multicultural marketing efforts. http://www.ana.net/committees/commmtg/BRAN-APR10 http://www.ana.net/committees/commmtg/BRAN-APR10 Wed, 14 Apr 2010 00:00:00 -0400 The Brand Management Committee explores all facets of cultivating, managing and strengthening brand equity. This committee brings you different insights on creating and communicating a consistent Brand vision, positioning and message across all marketing vehicles. Understanding brand management doesn't stop there, this committee will also explore how to integrate brand identity with product development and sales management responsibilities. http://www.ana.net/committees/commmtg/IMC-APR10 http://www.ana.net/committees/commmtg/IMC-APR10 Thu, 15 Apr 2010 00:00:00 -0400 The Integrated Marketing Committee helps marketers plan, develop, execute, and evaluate their overall marketing communications strategy based on consumer insight. It will explore various approaches for developing the most effective IMC strategies and then tailor the tactics necessary to successfully implement them. http://www.ana.net/committees/commmtg/MED-APR10 http://www.ana.net/committees/commmtg/MED-APR10 Fri, 16 Apr 2010 00:00:00 -0400 There is no description for this event. http://www.ana.net/committees/commmtg/TEL-APR10 http://www.ana.net/committees/commmtg/TEL-APR10 Mon, 19 Apr 2010 00:00:00 -0400 Meeting notes for the 01/24/07 Telephone Directory Committee Meeting. http://www.ana.net/events/regionalmtg/MOC-APR10E http://www.ana.net/events/regionalmtg/MOC-APR10E Tue, 20 Apr 2010 00:00:00 -0400 http://www.ana.net/committees/commmtg/LAW-APR10 http://www.ana.net/committees/commmtg/LAW-APR10 Wed, 21 Apr 2010 00:00:00 -0400 The Legal Affairs Committee has been formed under the auspices of Douglas Wood, ANA General Counsel, and Dan Jaffe, ANA Executive Vice President. Its charter is broad - to address, discuss, and seek solutions to the myriad of legal issues advertisers' face that relate to challenges to their advertising content and practices. http://www.ana.net/events/conferencemtg/AFM-APR10 http://www.ana.net/events/conferencemtg/AFM-APR10 Sun, 25 Apr 2010 00:00:00 -0400 http://www.ana.net/events/regionalmtg/MOC-MAY10W http://www.ana.net/events/regionalmtg/MOC-MAY10W Tue, 04 May 2010 00:00:00 -0400 http://www.ana.net/committees/commmtg/RES-MAY10 http://www.ana.net/committees/commmtg/RES-MAY10 Tue, 04 May 2010 00:00:00 -0400 The Research Committee covers advertising and marketing research. Focusing on using research to innovate, in conjunction with the Advertising Research Foundation (ARF), this committee brings new processes, new products, and new insight-generating ideas to ANA member companies. http://www.ana.net/committees/commmtg/NTEC-MAY10 http://www.ana.net/committees/commmtg/NTEC-MAY10 Thu, 06 May 2010 00:00:00 -0400 Meeting notes for the March 14th Emerging Technologies & Communications Committee meeting that took place at TiVo. http://www.ana.net/careers/trainingclass/CP-MAY10 http://www.ana.net/careers/trainingclass/CP-MAY10 Tue, 11 May 2010 00:00:00 -0400 Learn how to maximize return on ad production spending in this exclusive seminar presented by the ANA and Advertising Production Resources (APR), one of the nation leading ad production consultancies. You'll go behind the scenes for an insider look at the latest processes, best practices and cost efficiencies for getting the most value out of your ad production dollars. From TV and the Internet to the latest "New Media" platforms, this seminar provides the tools you need for effective and efficient ad production management. http://www.ana.net/committees/commmtg/B2B-MAY10 http://www.ana.net/committees/commmtg/B2B-MAY10 Wed, 12 May 2010 00:00:00 -0400 The Business-to-Business Marketing Committee focuses on the unique challenges facing b-to-b marketers. These unique challenges are in areas including the product (e.g., long life-cycles), target audience (e.g., multiple targets), sales, marketing communications strategy, client / agency relationships and measurement. http://www.ana.net/committees/commmtg/MID-MAY10 http://www.ana.net/committees/commmtg/MID-MAY10 Thu, 13 May 2010 00:00:00 -0400 The Midwest Marketers Committee would cover a broad range of the most urgent issues facing marketers and to a large degree, would offer the "best of" ANA’s intellectual capital (versus being a more focused specialty committee). Marketers are competing in a challenging new era. Empowered consumers have seized control. New communication options present a great opportunity, yet can be daunting in the choices available. And technology impacts everything. Further, marketers must find the right balance between today’s short-term business environment and long-term brand building. http://www.ana.net/committees/commmtg/SMTT-MAY10 http://www.ana.net/committees/commmtg/SMTT-MAY10 Tue, 18 May 2010 00:00:00 -0400 The Senior Marketers Think Tank is ANA most senior level committee, designed for senior marketers who manage the overall marketing communications and/or branding portfolios at their respective organizations. http://www.ana.net/events/conferencemtg/BIC-MAY10 http://www.ana.net/events/conferencemtg/BIC-MAY10 Wed, 19 May 2010 00:00:00 -0400 http://www.ana.net/careers/trainingclass/ABP-MAY10 http://www.ana.net/careers/trainingclass/ABP-MAY10 Mon, 24 May 2010 00:00:00 -0400 The annual brand planning process is fraught with a variety of issues: • Plans are revisited rather than reinvented. • There’s a lack of common templates to make the process consistent. Plans do not receive consistent input and are not adequately documented. • There’s inconsistent input. • Plans are developed in a vacuum, get sold "up the line" and are endlessly revised. • Plans aren’t actionable and often end up being filed away rather than actualized in the marketplace. The bottom line is that annual re-learning is required generating substantial rework, inconsistent output from one plan to the next or one division to another, and most importantly time is misspent on unneeded detail. What Participants Can Expect Learn an entirely new way to develop and implement a working, useable, powerful marketing planning process. The Marketing Plan in a Day method is a collaborative process that focuses on three key questions: • Where are we now? • Where are we going? • How will we get there? By addressing those questions and populating the answers with sound marketing principles and an energetic process, the team can build out a detailed, integrated working plan in less than a day. Participants will learn all the skills required to run a successful Marketing Plan in a Day. The course provides templates and tools needed to facilitate an annual planning process; one that does not get in the way of the planning activities so that teams can concentrate on the strategic issues. Key Takeaways • Learn the power of collaboration and consensus toward building an effective annual plan. • Develop key outlining skills to ensure all of the key elements for a strong marketing plan. • Incorporate key consumer insights and marketing principles in the planning initiative. • Focus long-term business objectives within the context of short-term priorities. • Create a linkage between customer insights and rich, integrated campaigns. • Understand where the best place is to consider and set budgets in the overall planning process. • Be able to link each expenditure to a specific integrated marketing campaign initiative. • Understand how to use marketing analytics and marketing optimization tools for resource allocation and plan evaluation. Who is This Course For? Any one who has to write a marketing plan but especially mid-to senior-level marketers, brand managers, directors, VPs and CMOs - leaders who are responsible for driving or overseeing developing and approving strategic plans. Cross functional team members but specifically senior and mid-level executives who work in or direct marketing, consumer promotions, corporate planning, finance and sales. http://www.ana.net/careers/trainingclass/ARL-MAY10 http://www.ana.net/careers/trainingclass/ARL-MAY10 Mon, 24 May 2010 00:00:00 -0400 In these recessionary times, more than ever, marketers (as well as procurement colleagues involved with agencies) need to better understand what motivates and inspires agencies. How come the same agency does A+ work for one client and C work for another client? The answer almost always lies in the clients, not the agency. http://www.ana.net/committees/commmtg/PROD-MAY10 http://www.ana.net/committees/commmtg/PROD-MAY10 Wed, 26 May 2010 00:00:00 -0400 The Production Management Committee helps members optimize their investments in advertising production, and keeps members up-to-date on new technologies and resources. While the committee primary focus is on television production, other media are covered as well. http://www.ana.net/committees/commmtg/AGEN-JUN10 http://www.ana.net/committees/commmtg/AGEN-JUN10 Wed, 02 Jun 2010 00:00:00 -0400 The Agency Relations Committee explores ways to enhance and improve the client / agency relationship to help lead to the best possible work and optimal business results. While the advertising agency is a crucial marketing partner, relations with other IMC agencies are also considered (e.g., sales promotion, direct marketing, interactive, etc.). http://www.ana.net/committees/commmtg/STH-JUN10 http://www.ana.net/committees/commmtg/STH-JUN10 Thu, 03 Jun 2010 00:00:00 -0400 The Southern Marketers Committee would cover a broad range of the most urgent issues facing marketers and to a large degree, would offer the "best of" ANA’s intellectual capital (versus being a more focused specialty committee). Marketers are competing in a challenging new era. Empowered consumers have seized control. New communication options present a great opportunity, yet can be daunting in the choices available. And technology impacts everything. Further, marketers must find the right balance between today’s short-term business environment and long-term brand building. http://www.ana.net/careers/trainingclass/BBE-JUN10 http://www.ana.net/careers/trainingclass/BBE-JUN10 Mon, 07 Jun 2010 00:00:00 -0400 Brand equity is an intangible asset and the single largest component of your market capitalization. Many companies however have no process or plan for building brand equity building. This course is focused on brands as key business assets, and how branding, properly planned, developed and implemented, can contribute to both sustainable corporate advantage and an increase in shareholder value. It will review the fact that Brand Equity is built on the basis of deep relationships with consumers formed only when brands effectively address consumers' rational and emotional needs. Importantly, we will address brand real strength - when it delivers the Brand Promise. Brand Equity is important because it increases shareholder value, provides a competitive advantage and generates new growth opportunities The process for developing Brand Equity enables the Brand Team to set the long-term direction for the brand (i.e., the Brand Vision). http://www.ana.net/careers/trainingclass/CI-JUN10 http://www.ana.net/careers/trainingclass/CI-JUN10 Mon, 07 Jun 2010 00:00:00 -0400 What do your customers want? Why do they buy and how do they choose? When you know how to get the answers to these and other vital questions, you have the insight and ability to achieve greater results for your marketing investment. Knowing what consumers buy is important. Knowing why the buy is the insight competitive advantages are made of. Marketers must start with a fundamental shift in thinking—the consumer is in control. This program provides insight into the strategies needed to create a customer-driven organization as well as an understanding of the techniques and skills needed to execute customer centric strategies. Participants will address their own customer-centric challenges and create a blueprint to effectively build a customer-centric organization positioned for growth and profitability. http://www.ana.net/careers/trainingclass/MS-JUNE10 http://www.ana.net/careers/trainingclass/MS-JUNE10 Mon, 07 Jun 2010 00:00:00 -0400 Rapid changes in technology and consumer habits are creating new media distribution channels and eliminating entry barriers to content production. While they threaten existing media business models, these disruptive changes create exciting opportunities for today media organizations. This training program will help marketers/media professionals craft effective strategies and take full advantage of emerging opportunities. Increasing media fragmentation has put consumers in control of their media consumption. Add commercial clutter and it easy to understand why advertisers are challenged to effectively connect with their best prospects. Given these dynamics, this course will focus on adopting a proven, media-neutral approach to media planning versus taking a conventional direction which simply doesn't apply any longer. We will review the fundamentals such as why including why understanding each target media lifestyle is critical; how to reach increasingly fragmented audiences within the changing media landscape, and how to examine digital and social media trends in place today. http://www.ana.net/committees/commmtg/AGWC-JUN10 http://www.ana.net/committees/commmtg/AGWC-JUN10 Wed, 09 Jun 2010 00:00:00 -0400 The Agency Relations, West Coast Chapter Committee is the "sister" committee of the Agency Relations Committee. It explores ways to enhance and improve the client / agency relationship to help lead to the best possible work and optimal business results. http://www.ana.net/committees/commmtg/TV-JUN10 http://www.ana.net/committees/commmtg/TV-JUN10 Tue, 15 Jun 2010 00:00:00 -0400 The Television Advertising Committee addresses issues of relevance to national advertisers who use the medium. It represents member interests to broadcasters, television trade associations, relevant research companies and regulators. http://www.ana.net/committees/commmtg/AFM-JUN10 http://www.ana.net/committees/commmtg/AFM-JUN10 Wed, 16 Jun 2010 00:00:00 -0400 The Advertising Financial Management Committee explores efficiencies, cost savings, return-on-investment and bringing better value to members' organizations. Participants on this committee have varied job responsibilities including: financial managers working with advertising / marketing; procurement / sourcing specialists; and members within general marketing and advertising management. http://www.ana.net/committees/commmtg/SHOP-JUN10 http://www.ana.net/committees/commmtg/SHOP-JUN10 Tue, 22 Jun 2010 00:00:00 -0400 The Retail/Shopper Marketing Committee is a newly formed ANA networking group focused on helping ANA members wrestle with the transformations changes happening at retail. With 70 percent of purchase decisions being made in-store, the retail space as a marketing platform is being transformed at an unprecedented pace. Advertising dollars are being shifted away from mass media channels and at-retail advertising is opening new pathways for marketers to build a relationship with their shoppers. To support ANA members in this critical area and to give our members the opportunity for developing standards and sharing useful information, the ANA has formed the Retail/Shopper Marketing Committee. This Committee represents the nation’s top retail brands and focuses on helping marketers fully leverage the potential of shopper marketing strategies. The purpose of the Committee is to become the primary forum for evaluating best practice applications and trends in shopper marketing as well as giving members the opportunity for sharing experiences and tactics to successfully implement and compete in this arena. http://www.ana.net/committees/commmtg/MKAC-JUN10 http://www.ana.net/committees/commmtg/MKAC-JUN10 Wed, 23 Jun 2010 00:00:00 -0400 The Marketing Accountability & Effectiveness Committee will focus on the use of appropriate brand and sales metrics to optimize expenditure choices and increase marketing effectiveness. Approaches marketers can use to provide greater oversight and achieve credibility for the organization marketing efforts will be covered. http://www.ana.net/events/regionalmtg/MOC-JUN10E http://www.ana.net/events/regionalmtg/MOC-JUN10E Thu, 24 Jun 2010 00:00:00 -0400 http://www.ana.net/committees/commmtg/IMC-JUN10 http://www.ana.net/committees/commmtg/IMC-JUN10 Tue, 29 Jun 2010 00:00:00 -0400 The Integrated Marketing Committee helps marketers plan, develop, execute, and evaluate their overall marketing communications strategy based on consumer insight. It will explore various approaches for developing the most effective IMC strategies and then tailor the tactics necessary to successfully implement them. http://www.ana.net/committees/commmtg/MULT-JUN10 http://www.ana.net/committees/commmtg/MULT-JUN10 Wed, 30 Jun 2010 00:00:00 -0400 The Multicultural Marketing and Diversity Committee recognizes the dramatic growth of America ethnic markets. It educates and informs members on key issues to help maximize their multicultural marketing efforts. http://www.ana.net/committees/commmtg/MFWC-JUL10 http://www.ana.net/committees/commmtg/MFWC-JUL10 Thu, 08 Jul 2010 00:00:00 -0400 The West Coast Marketing Financial Management & Procurement Committee is the "sister" committee of the Advertising Financial Management Committee. It focuses on improving Marketing Accountability and explores efficiencies, cost savings, return-on-investment and bringing better value to members' organizations. http://www.ana.net/committees/commmtg/B2B-JUL10 http://www.ana.net/committees/commmtg/B2B-JUL10 Wed, 14 Jul 2010 00:00:00 -0400 The Business-to-Business Marketing Committee focuses on the unique challenges facing b-to-b marketers. These unique challenges are in areas including the product (e.g., long life-cycles), target audience (e.g., multiple targets), sales, marketing communications strategy, client / agency relationships and measurement. http://www.ana.net/events/conferencemtg/DSM-JUL10 http://www.ana.net/events/conferencemtg/DSM-JUL10 Thu, 15 Jul 2010 00:00:00 -0400 http://www.ana.net/committees/commmtg/LAW-JUL10 http://www.ana.net/committees/commmtg/LAW-JUL10 Wed, 21 Jul 2010 00:00:00 -0400 The Legal Affairs Committee has been formed under the auspices of Douglas Wood, ANA General Counsel, and Dan Jaffe, ANA Executive Vice President. Its charter is broad - to address, discuss, and seek solutions to the myriad of legal issues advertisers' face that relate to challenges to their advertising content and practices. http://www.ana.net/events/regionalmtg/MOC-JUL10C http://www.ana.net/events/regionalmtg/MOC-JUL10C Mon, 26 Jul 2010 00:00:00 -0400 http://www.ana.net/committees/commmtg/MID-AUG10 http://www.ana.net/committees/commmtg/MID-AUG10 Wed, 04 Aug 2010 00:00:00 -0400 The Midwest Marketers Committee would cover a broad range of the most urgent issues facing marketers and to a large degree, would offer the "best of" ANA’s intellectual capital (versus being a more focused specialty committee). Marketers are competing in a challenging new era. Empowered consumers have seized control. New communication options present a great opportunity, yet can be daunting in the choices available. And technology impacts everything. Further, marketers must find the right balance between today’s short-term business environment and long-term brand building. http://www.ana.net/committees/commmtg/SMTT-AUG10 http://www.ana.net/committees/commmtg/SMTT-AUG10 Thu, 05 Aug 2010 00:00:00 -0400 The Senior Marketers Think Tank is ANA most senior level committee, designed for senior marketers who manage the overall marketing communications and/or branding portfolios at their respective organizations. http://www.ana.net/committees/commmtg/PROD-AUG10 http://www.ana.net/committees/commmtg/PROD-AUG10 Thu, 12 Aug 2010 00:00:00 -0400 The Production Management Committee helps members optimize their investments in advertising production, and keeps members up-to-date on new technologies and resources. While the committee primary focus is on television production, other media are covered as well. http://www.ana.net/events/regionalmtg/MOC-AUG10B http://www.ana.net/events/regionalmtg/MOC-AUG10B Thu, 26 Aug 2010 00:00:00 -0400 http://www.ana.net/committees/commmtg/AGWC-SEP10 http://www.ana.net/committees/commmtg/AGWC-SEP10 Thu, 02 Sep 2010 00:00:00 -0400 The Agency Relations, West Coast Chapter Committee is the "sister" committee of the Agency Relations Committee. It explores ways to enhance and improve the client / agency relationship to help lead to the best possible work and optimal business results. http://www.ana.net/careers/trainingclass/CSP-SEPT10 http://www.ana.net/careers/trainingclass/CSP-SEPT10 Mon, 13 Sep 2010 00:00:00 -0400 With budgets being slashed and the rules of effective communication being broken, the challenges to raise the level of your communications efforts may seem daunting. They are not. Gain an insider perspective on how to get creative work that builds sales and the value of your brand. http://www.ana.net/careers/trainingclass/MS-SEPT10 http://www.ana.net/careers/trainingclass/MS-SEPT10 Mon, 13 Sep 2010 00:00:00 -0400 Rapid changes in technology and consumer habits are creating new media distribution channels and eliminating entry barriers to content production. While they threaten existing media business models, these disruptive changes create exciting opportunities for today media organizations. This training program will help marketers/media professionals craft effective strategies and take full advantage of emerging opportunities. Increasing media fragmentation has put consumers in control of their media consumption. Add commercial clutter and it easy to understand why advertisers are challenged to effectively connect with their best prospects. Given these dynamics, this course will focus on adopting a proven, media-neutral approach to media planning versus taking a conventional direction which simply doesn't apply any longer. We will review the fundamentals such as why including why understanding each target media lifestyle is critical; how to reach increasingly fragmented audiences within the changing media landscape, and how to examine digital and social media trends in place today. http://www.ana.net/committees/commmtg/SPEV-SEP10 http://www.ana.net/committees/commmtg/SPEV-SEP10 Tue, 14 Sep 2010 00:00:00 -0400 The Sponsorship & Event Marketing Committee helps members build expertise in managing event marketing and sponsorship activities. This is now a $10 billion industry in North America and growth has outpaced both advertising and promotion. http://www.ana.net/events/conferencemtg/ACF-SEPT10 http://www.ana.net/events/conferencemtg/ACF-SEPT10 Wed, 15 Sep 2010 00:00:00 -0400 http://www.ana.net/committees/commmtg/NTEC-SEP10 http://www.ana.net/committees/commmtg/NTEC-SEP10 Thu, 16 Sep 2010 00:00:00 -0400 Meeting notes for the March 14th Emerging Technologies & Communications Committee meeting that took place at TiVo. http://www.ana.net/committees/commmtg/RES-SEP10 http://www.ana.net/committees/commmtg/RES-SEP10 Tue, 21 Sep 2010 00:00:00 -0400 The Research Committee covers advertising and marketing research. Focusing on using research to innovate, in conjunction with the Advertising Research Foundation (ARF), this committee brings new processes, new products, and new insight-generating ideas to ANA member companies. http://www.ana.net/committees/commmtg/AFM-SEP10 http://www.ana.net/committees/commmtg/AFM-SEP10 Thu, 23 Sep 2010 00:00:00 -0400 The Advertising Financial Management Committee explores efficiencies, cost savings, return-on-investment and bringing better value to members' organizations. Participants on this committee have varied job responsibilities including: financial managers working with advertising / marketing; procurement / sourcing specialists; and members within general marketing and advertising management. http://www.ana.net/committees/commmtg/PRIN-SEP10 http://www.ana.net/committees/commmtg/PRIN-SEP10 Wed, 29 Sep 2010 00:00:00 -0400 The Print Advertising Committee addresses issues of relevance to national advertisers who use the medium of magazines and newspapers. It represents member interests to publishers, print trade associations, relevant research companies and regulators. http://www.ana.net/committees/commmtg/TV-SEP10 http://www.ana.net/committees/commmtg/TV-SEP10 Thu, 30 Sep 2010 00:00:00 -0400 The Television Advertising Committee addresses issues of relevance to national advertisers who use the medium. It represents member interests to broadcasters, television trade associations, relevant research companies and regulators. http://www.ana.net/committees/commmtg/TEL-OCT10 http://www.ana.net/committees/commmtg/TEL-OCT10 Tue, 05 Oct 2010 00:00:00 -0400 Meeting notes for the 01/24/07 Telephone Directory Committee Meeting. http://www.ana.net/committees/commmtg/MKAC-OCT10 http://www.ana.net/committees/commmtg/MKAC-OCT10 Wed, 06 Oct 2010 00:00:00 -0400 The Marketing Accountability & Effectiveness Committee will focus on the use of appropriate brand and sales metrics to optimize expenditure choices and increase marketing effectiveness. Approaches marketers can use to provide greater oversight and achieve credibility for the organization marketing efforts will be covered. http://www.ana.net/careers/trainingclass/ARL-OCT10 http://www.ana.net/careers/trainingclass/ARL-OCT10 Mon, 11 Oct 2010 00:00:00 -0400 In these recessionary times, more than ever, marketers (as well as procurement colleagues involved with agencies) need to better understand what motivates and inspires agencies. How come the same agency does A+ work for one client and C work for another client? The answer almost always lies in the clients, not the agency. http://www.ana.net/careers/trainingclass/INW-OCT10 http://www.ana.net/careers/trainingclass/INW-OCT10 Mon, 11 Oct 2010 00:00:00 -0400 As marketers we spend a significant amount of time honing our "marketing message," testing taglines and logos and preparing for brand launches. Yet we often forget to engage those on the front line - our employees. The truth is marketing starts from the inside out. Employees must understand and believe in your brand. Will they stand behind it, champion it? Do they know what the brand mission is? Are they are informed and involved in new initiatives and strategies that are taking place within your company? If your staff is unable or unwilling to support your marketing efforts it can have detrimental results. Brand building efforts begin with an internal branding campaign to engage your staff from the start; to encourage individual input. Internal branding focuses on leveraging these internal assets to extend brand impact, drive business results and improve loyalty. This program will help participants learn how to use internal communication to reinforce and explain the values and behaviors that reflect your brand promise. http://www.ana.net/events/conferencemtg/ANC-OCT10 http://www.ana.net/events/conferencemtg/ANC-OCT10 Wed, 13 Oct 2010 00:00:00 -0400 http://www.ana.net/committees/commmtg/STH-OCT10 http://www.ana.net/committees/commmtg/STH-OCT10 Tue, 26 Oct 2010 00:00:00 -0400 The Southern Marketers Committee would cover a broad range of the most urgent issues facing marketers and to a large degree, would offer the "best of" ANA’s intellectual capital (versus being a more focused specialty committee). Marketers are competing in a challenging new era. Empowered consumers have seized control. New communication options present a great opportunity, yet can be daunting in the choices available. And technology impacts everything. Further, marketers must find the right balance between today’s short-term business environment and long-term brand building. http://www.ana.net/committees/commmtg/IMC-OCT10 http://www.ana.net/committees/commmtg/IMC-OCT10 Wed, 27 Oct 2010 00:00:00 -0400 The Integrated Marketing Committee helps marketers plan, develop, execute, and evaluate their overall marketing communications strategy based on consumer insight. It will explore various approaches for developing the most effective IMC strategies and then tailor the tactics necessary to successfully implement them. http://www.ana.net/events/regionalmtg/MOC-OCT10C http://www.ana.net/events/regionalmtg/MOC-OCT10C Wed, 27 Oct 2010 00:00:00 -0400 http://www.ana.net/committees/commmtg/BRAN-OCT10 http://www.ana.net/committees/commmtg/BRAN-OCT10 Thu, 28 Oct 2010 00:00:00 -0400 The Brand Management Committee explores all facets of cultivating, managing and strengthening brand equity. This committee brings you different insights on creating and communicating a consistent Brand vision, positioning and message across all marketing vehicles. Understanding brand management doesn't stop there, this committee will also explore how to integrate brand identity with product development and sales management responsibilities. http://www.ana.net/committees/commmtg/LAW-NOV10 http://www.ana.net/committees/commmtg/LAW-NOV10 Wed, 03 Nov 2010 00:00:00 -0400 The Legal Affairs Committee has been formed under the auspices of Douglas Wood, ANA General Counsel, and Dan Jaffe, ANA Executive Vice President. Its charter is broad - to address, discuss, and seek solutions to the myriad of legal issues advertisers' face that relate to challenges to their advertising content and practices. http://www.ana.net/events/conferencemtg/MCC-NOV10 http://www.ana.net/events/conferencemtg/MCC-NOV10 Sun, 07 Nov 2010 00:00:00 -0400 http://www.ana.net/careers/trainingclass/CSP-NOV10 http://www.ana.net/careers/trainingclass/CSP-NOV10 Mon, 08 Nov 2010 00:00:00 -0500 With budgets being slashed and the rules of effective communication being broken, the challenges to raise the level of your communications efforts may seem daunting. They are not. Gain an insider perspective on how to get creative work that builds sales and the value of your brand. http://www.ana.net/careers/trainingclass/DM1-NOV10 http://www.ana.net/careers/trainingclass/DM1-NOV10 Mon, 08 Nov 2010 00:00:00 -0500 Fewer brands today are debating "if" they need to be paying attention to digital communication; however, how do companies make the most intelligent use of the many communication platforms online in a way that elevates the strategy beyond just implementing a tactic? How do we understand what really changing about how audiences are communicating through digital means? How do digital initiatives fit in with a brand more traditional means of marketing and communication? In this session, we will examine an effective overarching strategy for reaching audiences online in ways that use platforms for what makes sense for the platform, the target audience, and the the company. We will combine a discussion of these changes and strategies with applicable case studies and group discussion. http://www.ana.net/careers/trainingclass/IMC1-NOV10 http://www.ana.net/careers/trainingclass/IMC1-NOV10 Mon, 08 Nov 2010 00:00:00 -0500 Integrated marketing is the business process used to plan, develop, execute, and strategically combine communications (advertising, direct, and digital) across multiple channels. This program will prepare participants to manage a 360-degree integrated direction. They will learn best practices of direct marketing to Web analytics, strategic planning, financial analysis, and brand management, and the skills to develop and manage both today’s—and tomorrow’s—marketing initiatives. Training participants will learn what it will take to succeed in a marketplace where customers have access to information 24/7, worldwide on the Web, including how to manage brands across multiple channels with strategically consistent branding and how to apply best practices online—through searches, e-mail, blogging, video, e-commerce, and social networking. http://www.ana.net/committees/commmtg/AGWC-NOV10 http://www.ana.net/committees/commmtg/AGWC-NOV10 Thu, 11 Nov 2010 00:00:00 -0500 The Agency Relations, West Coast Chapter Committee is the "sister" committee of the Agency Relations Committee. It explores ways to enhance and improve the client / agency relationship to help lead to the best possible work and optimal business results. http://www.ana.net/committees/commmtg/MID-NOV10 http://www.ana.net/committees/commmtg/MID-NOV10 Tue, 16 Nov 2010 00:00:00 -0500 The Midwest Marketers Committee would cover a broad range of the most urgent issues facing marketers and to a large degree, would offer the "best of" ANA’s intellectual capital (versus being a more focused specialty committee). Marketers are competing in a challenging new era. Empowered consumers have seized control. New communication options present a great opportunity, yet can be daunting in the choices available. And technology impacts everything. Further, marketers must find the right balance between today’s short-term business environment and long-term brand building. http://www.ana.net/events/regionalmtg/MOC-NOV10E http://www.ana.net/events/regionalmtg/MOC-NOV10E Tue, 16 Nov 2010 00:00:00 -0500 http://www.ana.net/committees/commmtg/NTEC-NOV10 http://www.ana.net/committees/commmtg/NTEC-NOV10 Wed, 17 Nov 2010 00:00:00 -0500 There is no description for this event. http://www.ana.net/committees/commmtg/SPEV-NOV10 http://www.ana.net/committees/commmtg/SPEV-NOV10 Thu, 18 Nov 2010 00:00:00 -0500 The Sponsorship & Event Marketing Committee helps members build expertise in managing event marketing and sponsorship activities. This is now a $10 billion industry in North America and growth has outpaced both advertising and promotion. http://www.ana.net/committees/commmtg/RES-NOV10 http://www.ana.net/committees/commmtg/RES-NOV10 Tue, 30 Nov 2010 00:00:00 -0500 The Research Committee covers advertising and marketing research. Focusing on using research to innovate, in conjunction with the Advertising Research Foundation (ARF), this committee brings new processes, new products, and new insight-generating ideas to ANA member companies. http://www.ana.net/committees/commmtg/AFM-DEC10 http://www.ana.net/committees/commmtg/AFM-DEC10 Wed, 01 Dec 2010 00:00:00 -0500 The Advertising Financial Management Committee explores efficiencies, cost savings, return-on-investment and bringing better value to members' organizations. Participants on this committee have varied job responsibilities including: financial managers working with advertising / marketing; procurement / sourcing specialists; and members within general marketing and advertising management. http://www.ana.net/committees/commmtg/AGEN-DEC10 http://www.ana.net/committees/commmtg/AGEN-DEC10 Thu, 02 Dec 2010 00:00:00 -0500 The Agency Relations Committee explores ways to enhance and improve the client / agency relationship to help lead to the best possible work and optimal business results. While the advertising agency is a crucial marketing partner, relations with other IMC agencies are also considered (e.g., sales promotion, direct marketing, interactive, etc.). http://www.ana.net/committees/commmtg/SMTT-DEC10 http://www.ana.net/committees/commmtg/SMTT-DEC10 Wed, 08 Dec 2010 00:00:00 -0500 The Senior Marketers Think Tank is ANA most senior level committee, designed for senior marketers who manage the overall marketing communications and/or branding portfolios at their respective organizations. http://www.ana.net/committees/commmtg/PROD-DEC10 http://www.ana.net/committees/commmtg/PROD-DEC10 Thu, 09 Dec 2010 00:00:00 -0500 The Production Management Committee helps members optimize their investments in advertising production, and keeps members up-to-date on new technologies and resources. While the committee primary focus is on television production, other media are covered as well. http://www.ana.net/committees/commmtg/MFWC-DEC10 http://www.ana.net/committees/commmtg/MFWC-DEC10 Tue, 14 Dec 2010 00:00:00 -0500 The West Coast Marketing Financial Management & Procurement Committee is the "sister" committee of the Advertising Financial Management Committee. It focuses on improving Marketing Accountability and explores efficiencies, cost savings, return-on-investment and bringing better value to members' organizations.