December 14, 2009
The Goal of ANA’s Marketers’ Constitution: Inspire the Marketing Community to Embrace a Successful Future
New York, N.Y.— Bob Liodice, President and CEO of the ANA, wrote an article for AdAge, "Musts of Marketing for the Next 100 years," highlighting the ANA's Marketers' Constitution. The constitution sets forth what the ANA believes are ten key principles of marketing.
The purpose: To ensure that our industry continues to thrive and contribute to the growth of the U.S. economy and to the well-being of our society. Read the article in its entirety, and don't forget to sign the Marketers' Constitution.
About the ANA
Founded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes 350+ companies with 9,000 brands that collectively spend over $250 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers.
For more information, visit www.ana.net
Press Contacts:
Lesley Neadel
CooperKatz for the ANA
lneadel@cooperkatz.com
(914) 589-2187 (on-site)
(917) 595-3034
Megan Burke
CooperKatz for the ANA
mburke@cooperkatz.com
(617) 285-0771 (on-site)
(917) 595-3058