Legal Affairs

Jim Starzynski, principal engineer and audio architect at NBC Universal, discussed an industry-wide effort to gain acceptance of a comprehensive plan created to mitigate the problem of commercial loudness.

Self-regulation is adapting to the challenges posed by the new media environment. Industry experts from the Council of Better Business Bureaus discussed both the process and the policy behind it.

Dan Jaffe, executive vice president, government relations at ANA, and Bruce Grant, senior vice president, business strategy at Digitas Health, discussed how federal legislation and social media are impacting pharmaceutical marketing.

Douglas Wood, senior partner, Reed Smith LLP and JPC chief negotiator, Gregory J. Hessinger, partner, Reed Smith LLP, Allan Linderman, president, The Linderman Media Group, and Howard B. Homonoff, entertainment, media, and communications advisory, PricewaterhouseCoopers, discussed the new GRP-E model of compensation.

Stuart P. Ingis, partner at Venable LLP, and Anthony Hadley, vice president, government affairs at Experian Services Corp., discussed how marketers can walk the line between advertising efficiency and consumer privacy in online behavioral advertising.

Ronald Urbach, partner at Davis & Gilbert LLP, and William Whalen, assistant general counsel at Nissan North America, Inc., discussed copyright, trademark, patent, and intellectual property issues.

William Jelinek with Estee Lauder Companies, Inc., Norman Simon with Kramer Levin Naftalis & Frankel LLP, and Po Yi with American Express Travel Related Services Company, Inc. discussed celebrity privacy and publicity and presented hypothetical cases studies related to these matters.

Federal Trade Commission Chairman Jon Leibowitz, Washington's top consumer regulator, addressed advertisers' concerns over the proposed strengthening of the FTC's authority including the Consumer Financial Protection Agency.

Kathryn Barrett Park, senior counsel for advertising and brand management, General Electric Company, and Jeffrey Greenbaum, partner, Frankfurt Kurnit Klein & Selz PC, took marketers though what is cold, warm, hot, and green in environmental marketing.

Doug Wood, senior partner, ReedSmith, shared social media guidelines and keys for building a brand's social media policy.

William M. Heberer, partner at Morrit Hock Hamroff & Horowitz LLP, and Gabriel H. Karp, executive vice president and general counsel at ePrize, discussed developments in intellectual property and promotion laws.

A panel of industry experts tackled the risks and rewards associated with social media marketing, including case studies of companies that have made and lost millions with well-executed programs and old-style blunders.

Dan Jaffe, EVP, government relations, ANA, provided a legislative and regulatory update, covering issues relating to financial reform legislation, privacy policies, the new Supreme Court vacancy, and the FTC's attempts to gain more rulemaking authority.

Adam Snukal, senior associate, ReedSmith, shared the basics of cloud computing with the ANA's Legal Affairs Committee.

John P. Feldman, partner, Reed Smith LLP, Felix Hofer, founding partner, Hofer Losch Torricelli, and Adam Kardash, partner, Heenan Blaikie LLP, discussed the relationship between social media and privacy issues in the EU and Canada.

Josephine Belli, associate general counsel and litigation counsel, Combe Incorporated, and Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC, discussed the new FTC guidelines for endorsements and testimonials.

Darren Bowie, legal director, North America, Nokia, Inc., and D. Reed Freeman, Jr., partner, Morrison & Foerster, LLP, discussed the legal guidelines surrounding mobile marketing.

Robert Corn-Revere, partner, Davis Wright Tremaine LLP, discussed issues currently facing the Federal Communications Commission (FCC).

Joshua M. Sharfstein, principal deputy commissioner, Food and Drug Administration (FDA), shared his thoughts on how advertisers can work together with the FDA to improve public health.

Christopher Traeger, senior vice president, marketing programs manager, Bank of America, Joseph Pierce, associate general counsel, global marketing and sponsorships, Bank of America, and Jim Dudukovich, marketing counsel, Coca-Cola North America, shared ten tips for brokering sports marketing agreements, as well as the top five issues facing sports marketing today.

James H. Davidson, shareholder and chair, public policy group, Polsinelli Shughart PC, discussed how the FTC's proposal to limit food advertising to children may affect advertising.

Douglas F. Gansler, Attorney General, State of Maryland, gave a brief overview of the role of a state Attorney General as it pertains to marketing.

Dan Jaffe, EVP, government relations, ANA, discussed today's political climate and how it may impact advertisers.

Dan Jaffe, EVP of Government Relations at ANA, discussed how politics and governmental regulations impact the pharmaceutical industry.

Representatives from Reed Smith, a global-relationship law firm and ANA’s outside legal counsel, shared their thoughts on the potential legal pitfalls of cutting edge advertising techniques, which are of particular interest to regulators.

Dan Jaffe, EVP, Government Relations, ANA, shared seven principles for the self-regulation of behavioral advertising.

Patrick Edson, vice president of marketing innovation at MillerCoors, discussed how the right ideas combined with the right economic levers can translate into success and provided examples of innovations in the beer market.

Douglas J. Wood with Reed Smith, LLP discussed the new three-year SAG/AFTRA contract and touched on topics including the economic benefits of the negotiations, pension and health benefits, and ways to avoid lawyers in a recession.

Dan Jaffe, EVP, ANA, updated the Senior Marketers Think Tank Committee on legislative issues facing the industry today.

Lawrence I. Weinstein, of Proskauer Rose LLP, and Kathryn L. Carson, of Pepsi-Cola North America, discussed recent developments in consumer class action false advertising litigation.