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Date & Time
Starts: Thursday, August 12, 2010 at 9:30am
Ends: Thursday, August 12, 2010 at 2:30pm
Location
Unicast
205 West 39th Street (Between 7th & 8th Avenues)
16th Floor
New York, NY 10018
To Attend Via Phone and Webinar
Members: Please log in above to view webinar and dial-in detail.
Agenda
I. IF YOU OPEN THE BLACK BOX OF COMMERCIAL POST PRODUCTION YOU WILL FIND TIME SAVINGS, COST SAVINGS AND MORE (9:45-10:45)
The PostAds Group is the production industry's first consultancy focused exclusively on commercial post-production and ad distribution services. As such they have delivered unique business insights, cost efficiencies and digital technology solutions to dozens of global brands. In this high-level session the team from the PostAds Group will share their insight in the areas of Editorial-Master Finishing, HD Ad Distribution, Talent & Traffic, International Content Delivery, and Physical Storage/Digital Asset Management. They will also share a client case study that will put all these insights into perspective.
Speakers:
John Lipuma, Co-founder/CEO - PostAds Group
Chris Furse, Director, Advertising - Burger King Corporation
II. 360 LOOK AT BEST PRACTICES IN CHOOSING AND GETTING THE MOST FROM YOUR DIRECTOR (11:00-12:00)
One of the largest expenses on any shoot is the director's fee. Are you getting the most for your money? How would you know? Yes you have seen the different reels and you know which you liked best but what is the director really bringing to the table? And what are we as marketers leaving on the table in terms of untapped value? This high-level session will bring together a panel of production professionals consisting of an award winning director an agency executive producer and a production consultant. Together we will explore all areas of directorial responsibility, learn key cost drivers, and unearth areas of potential cost savings.
Moderators:
Valerie Light, Advertising Production Manager -Verizon Communications
John Lick, Executive Producer, Broadcast Production -Target Corporation
Panelists:
Jonathan Shipman, Head of Broadcast Production North America - McCann Ericson
Skip D'Amico, Brand Executive Producer - APR
Brett Froomer, Director - @RadicalMedia
(More to come)
III. UPDATE ON THE NEW GRP TALENT PAYMENT MODEL (During Lunch)
Allen Linderman, Consultant - JPC
IV. 3D COMMERICIALS-READY FOR PRIMETIME! (After Lunch)
First there was SD. Then many, many years later there was HD. And now (at lighting speed) there is 3D. This advance is truly a new dimension in advertising. Get ready to tap into the growing consumer interest in 3D fueled by Hollywood blockbusters, this year's intro of 3D TVs, and the increasing availability of 3D programming. Learn from industry experts and thought leaders what's in store for marketers-what it takes to produce 3D, the impact to costs and time, 3D distribution and the choices available (original stereoscopic production vs. 2D conversions).
Moderator:
Anthony Vagnoni, Director of Communications - SourceEcreative
Panelists:
Joby Barnhart, Executive Producer - Rabbit (Presenting Samsung)
Sean Hanrahan, Senior VP of Marketing Solutions - ESPN & ABC Sports
(More to come)