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Date & Time
Starts: Thursday, September 16, 2010 at 9:00am
Ends: Thursday, September 16, 2010 at 2:30pm
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Location
ANA Headquarters
708 Third Avenue
33rd Floor
New York, NY 10017
Agenda
9-9:45am Networking Breakfast9:45-10:00am Introductions, Review of Agenda
I. INTEL CORPORATION: SOCIAL MEDIA INTEGRATION & MEASUREMENT (10:00am-11:00am)
To measure what matters, it is critical to understand the level of engagement marketers create with their audience. In this session, Becky Brown, Director of Social Media and Arlene Villanueva, Global Media Director will share Intel's measurement program for paid and social media integration & measurement.
Speakers:
Becky Brown, Director of Social Media - Intel Corporation
Arlene Villanueva, Global Media Director - Intel Corporation
II. BANK OF AMERICA: MOBILE MARKETING CASE STUDY (11:15am-12:15pm)
Bank of America is one of the companies at the forefront of mobile marketing. The company re-launched its mobile platform in late 2007 to enable consumers to use banking services via mobile devices. Also included in their targeted mobile marketing program is an iPhone application which gives customers access to their account information 24 hours a day, 7 days a week. Bank of America will present its best practices and lessons learned within the mobile marketing space.
Speaker:
Mark Hendrix, Vice President, Marketing Product Manager, Digital Marketing - Bank of America
III. CANOE VENTURES: INTERACTIVE MARKETING UPDATE (1:00-2:00pm)
Interactive television has been around a long time however, the pace of advancement in this field is currently accelerating at an unprecedented rate. This presentation will provide a brief review of the history of interactive television and a look at the current state and likely future of this field. Jim Garrity, Chairman - Canoe Ventures' Advisory Board and Vicki Lins, Chief Marketing Officer - Canoe Ventures will briefly touch on many of the technologies and tactics being employed by forward thinking marketers in the interactive television space. Canoe Ventures will also share case studies on what client-side marketers are learning in the iTV space.
Speakers:
Jim Garrity, Chairman - Canoe Ventures' Advisory Board
Vicki Lins, Chief Marketing Officer - Canoe Ventures
IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30pm)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. We'll discuss:
a. Location-Based Marketing: In a recent study, Forrester found that only 4% of U.S. online adults have ever used location-based mobile apps such as Foursquare, Gowalla and Loopt. However, as Facebook, Google and Twitter integrate location-based thinking to their highly successful social products, this could be a great opportunity for brands to get in on the ground floor and invest early to potentially reap large rewards. In this session we will ask members to share experiences in their use of location-based marketing and provide examples of case studies they have seen in the marketplace.
b. ANA/ARF/WOMMA Social Media Measurement Industry Initiative
We will provide a brief update on the status of the ANA Social Media Measurement Industry Initiative with ARF and WOMMA.
c. ANA/MMA Mobile Marketing Study
We will provide a brief summary on the ANA/MMA Mobile Marketing Study and discuss ways the ANA Digital Marketing Committee can get involved.
Facilitators:
Marni Gordon, Director, Marketing & Media Committees - ANA
Carole Walker, Vice President, Integrated Marketing Communications - Mars US