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Date & Time
Starts: Thursday, May 6, 2010 at 9:30am
Ends: Thursday, May 6, 2010 at 2:30pm
Location
The New York Times Building
620 Eighth Avenue (Entrance At 41st Street)
15th Floor
New York, NY (NY Times) 10018
To Attend Via Phone and Webinar
Members: Please log in above to view webinar and dial-in detail.
Agenda
I. CASTROL DRIVES CONVERSATIONS ACROSS COMMUNITIES (9:45-10:45am)
With a goal of increasing loyalty and growing sales, Castrol embarked on an aggressive plan to build a series of communities designed to attract and engage car and racing enthusiasts. In just 3 short months Castrol launched an innovative loyalty website to encourage member participation and surrounded it with an integrated digital marketing program that included email and social media. In this session you'll learn how Castrol facilitated conversations, measured success and ultimately drove sales with a series of innovative programs across Facebook, Twitter, flickr and YouTube.
Speaker:
Rob Krin, Digital Marketing and Loyalty Manager - Castrol
II. THE PROCTER & GAMBLE COMPANY AND ICAP/GEM STRATEGY: JOINT INITIATIVE IN GLOBAL MOBILE MARKETING (11:00-12:00pm)
The Procter & Gamble Company and ICAP/GEM Strategy are leading an initiative to achieve alignment with global mobile operators and client side marketers. Client side marketers have major hurdles working against them in mobile, globally. P&G and ICAP/GEM Strategy will discuss their initiative which they hope will ultimately achieve consensus on key topics that prevent scale and exposure of brands to tremendous risk.
Speakers:
Jean Berberich, Platform Manager - The Procter & Gamble Company
Mark Kaplan, Managing Director - GEM (an ICAP Partnership)
III. DELIVERY AND VERIFICATION OF ONLINE VIDEO ADVERTISEMENTS (1:00-2:00pm)
Delivery and verification of online video advertisements is a growing and important area for advertisers - especially to justify potentially increasing online video investment. Anthony Rushton, Director, Telemetry will discuss how the benefits of adopting independent delivery & verification of online video advertising campaigns, helped Reckitt Benckiser to become the largest online video advertiser in the world.
Speaker:
Anthony Rushton, Director - Telemetry
IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30pm)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. We'll discuss:
a. ANA/ARF/WOMMA Social Media Measurement Industry Initiative
We will provide a brief update on the status of the project the ANA Social Media Measurement Industry Initiative with ARF and WOMMA
b. ANA Digital & Social Media Day National Conference - Update
We will provide a brief update on the status of the conference.
Facilitator:
Marni Gordon, Director, Marketing & Media Committees - ANA