The Marketing Financial Management & Procurement, West Coast Chapter Committee is the "sister" committee of the Advertising Financial Management Committee. It explores efficiencies, cost savings, return on investment and bringing better value to members’ organizations.
Discussion Topics
- Agency compensation
- Measuring/maximizing ROI
- Procurement departments: pros and cons
- Performance monitoring/media auditing
- Understanding agency overhead
- Television production costs/costs savings
- Reverse online auctions
Upcoming Meeting Schedule
| Date | Location |
|---|---|
| Tuesday, September 28, 2010 | Torrance, CA (Toyota) |
| Tuesday, December 14, 2010 | San Francisco, CA |
Prior Meeting Notes
| Date | Location |
|---|---|
| Thursday, July 8, 2010 | San Francisco, CA (The Gap) |
| Thursday, April 8, 2010 | El Segundo, CA |
| Thursday, October 22, 2009 | Los Angeles, CA |