Effective and powerful brand promotions have become integral tools for many brands to create competitive advantages in the marketplace. This course provides a comprehensive understanding of the brand promotion development process, imparting practical knowledge on objective and strategy development and the planning and execution of product, service, and trade promotions. Importantly you will learn how to make your brand promotion courses more effective.
Who is This Course For?
Junior and mid-level marketing managers responsible for developing either brand or promotion plans plus those in general management positions who need a greater understanding of how promotions can effectively enhance consumer connections as well as build brand equity.
Key Takeaways
How to utilize a strategic development process for brand promotion
• Effective promotion objective-setting techniques
• Analysis and selection of brand promotion strategy or strategies
• Promotion tactic alternatives and their pros and cons
• How the Internet is being used for brand promotion
• Promotion measurement/evaluation and its importance to brand learning
• Trade promotion structure and key terms
• Big ideas and their development processes
• Through group case study, how to create a full brand promotion and set-up for its evaluation
Upcoming Class Schedule
| Date | Location |
|---|---|
| There are no classes scheduled for this course. | |