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Dates & Times
Webinar and virtual sessions begin at 1pm Eastern Time and 10am Pacific Time.
Start Date/Time: Wednesday, March 3, 2010 at 1:00pm
End Date/Time: Wednesday, March 3, 2010 at 2:00pm
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Venue/Location
WEBINAR
Registration Fees
| Member Rate | Non-Member Rate | ||
| Registration | $0 | $49 | |
Course Description
Integrated Email, Mobile & Social Media Marketing: The New Triangle Offense of 1 to1 Marketing
To succeed in selling to today's hyper-social, and connected customer, marketers must maximize the value of every touch-point to "ignite" the conversation, deliver information that aids the customer's purchase decision, and create a product usage experience that drives brand loyalty.
In this session, Joel Book, Director of eMarketing Education for ExactTarget will show how leading B-to-C companies are leveraging the combined strengths of Email, Mobile, and Social Media to acquire, engage, and retain customers. With case study examples from retail, restaurant, and CPG, Joel will show how smart marketers are using this "Triangle Offense" strategy to drive sales and create a community of passionate - and vocal - brand fans.
In this webinar, you will learn:
- Why Email has become the backbone of an effective Social Media Marketing strategy, and what you must know to use email effectively
- How to use Social Sharing of email content to expand message distribution and attract new subscribers
- Mobile Messaging tactics to engage prospective customers and keep customers connected to your brand
- How to leverage customer data to deliver information and offers by email that nurture leads and drive purchase
- Best practices for using mobile coupons to drive retail sales
- How to get more juice for the squeeze from Facebook, Twitter, YouTube, and LinkedIn
- Why a "private" social network may be more effective for you than a "public" social networking site
Class Instructors
Joel Book, Director of eMarketing, ExactTarget
Joel Book is Director of eMarketing Education for ExactTarget, the world's leading provider of on-demand software for permission-based email and mobile marketing.
With more than 30 years of experience in database marketing, Joel combines proven strategies and tactics for customer development and retention with contemporary one-to-one marketing and social media technology to teach organizations how to attract new customers, aid the customer's decision-making process, and drive repeat purchase.
In 2009, Book was voted one of the "50 Most Influential People in Sales Lead Management."
As a consultant, Joel has worked with some of the top B-to-B and B-to-C brands in the business including Microsoft, Hasbro, Peterbilt Motors, Agilent Technologies, and Purina. As a speaker and seminar leader, he is engaging and informative, and his presentations are packed with case studies and success stories of how innovative marketers are using technology to drive sales and optimize marketing ROI.
When he's not speaking or teaching, Joel shares his perspective on strategies and tactics for successful one-to-one marketing in his blog: Email Marketing by the Book.
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