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Dates & Times
Start Date/Time: Monday, September 13, 2010 at 8:00am
End Date/Time: Tuesday, September 14, 2010 at 5:00pm
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Venue/Location
Reed Smith LLP
599 Lexington Avenue
22nd Floor
New York, NY 10022
Registration Fees
| Member Rate | Non-Member Rate | ||
| Program Registration Fee | $1,445 | $1,795 | |
Course Description
There is no course description for this training class.
Class Agenda
Continental Breakfast & Registration
- Introduction
-
Media Overview
Agenda- Day 1
The Media Planning Process and Inputs Needed for Effective Planning
•· Target Audience Development (mindset targeting)
•· Elements of a media plan
•· Characteristics of different media channels
Digital Media Discussion
•· Measurement
•· Targeting
•· Types of Digital Media
Hispanic Media Overview
Integrated Media Planning
Agenda- Day 2
Planning and Buying Philosophies
Tactical Media Planning
•· Criteria for vehicle selection
Evaluation and Measurement
•· Measurement trends
•· Establishing communication goals
•· ROI/Media Mix Modeling
Effective Partner Management
•· Working with multiple agencies
30 Minute Media Plan
Class Instructors
Steve Moynihan
President, Moynihan Media Inc.
Prior to launching Moynihan/Media, Inc., in 2006, Steve spent sixteen years on the agency side of the business in a variety of media planning/buying capacities. Climbing the ladder each step of the way from assistant media planner to EVP/Managing Director, Steve developed his expertise as a media generalist on a wide variety of accounts including Volkswagen, Subaru, Fidelity, MasterCard, Titleist, Goodyear and Tyson Foods. Steve's talent and experience have been appreciated by agencies including Temerlin McClain, GSD&M, Chiat Day, Arnold and MPG.
Steve's company, Moynihan/Media, Inc., has a dual focus on advertising sales for national media companies down in the Southwest, along with consulting on a variety of critical advertising and media issues for national brands and media companies.
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