Joel Book, Director of eMarketing, ExactTarget

Joel Book is Director of eMarketing Education for ExactTarget, the world's leading provider of on-demand software for permission-based email and mobile marketing.

With more than 30 years of experience in database marketing, Joel combines proven strategies and tactics for customer development and retention with contemporary one-to-one marketing and social media technology to teach organizations how to attract new customers, aid the customer's decision-making process, and drive repeat purchase.

In 2009, Book was voted one of the "50 Most Influential People in Sales Lead Management."

As a consultant, Joel has worked with some of the top B-to-B and B-to-C brands in the business including Microsoft, Hasbro, Peterbilt Motors, Agilent Technologies, and Purina. As a speaker and seminar leader, he is engaging and informative, and his presentations are packed with case studies and success stories of how innovative marketers are using technology to drive sales and optimize marketing ROI.

When he's not speaking or teaching, Joel shares his perspective on strategies and tactics for successful one-to-one marketing in his blog: Email Marketing by the Book.

Upcoming Classes with this Instructor