Upcoming Events

TV & Everything Video Forum Presented By YouTube
Thursday, February 11, 2010 - New York

Effective Messaging for An Online World
Wednesday, February 17, 2010 - WEBINAR

Social Media Day
Friday, February 26, 2010 - San Francisco

Integrated Email, Mobile & Social Media Marketing
Wednesday, March 3, 2010 - WEBINAR

Path To Purchase in a Digital Age Presented By NBC Universal
Thursday, March 4, 2010 - Hoffman Estates

Building Brand Equity
Monday, March 15, 2010 - New York

Customer Insights
Monday, March 15, 2010 - New York

Advertising Law & Public Policy Conf. Presented By Microsoft
Wednesday, March 17, 2010 - Washington

Marketing Accountability Presented By Nielsen
Wednesday, March 24, 2010 - New York

Digital/Social Marketing (One-Day)
Monday, April 12, 2010 - New York

View All Events >

Marketers' Constitution

On the occasion of the ANA's 100th Anniversary, the ANA has created a Marketers' Constitution. The goal of the Marketers' Constitution is to inspire the entire marketing community to come together and embrace a successful future. The document sets forth what the ANA believes are ten key principles of marketing. This constitution will help to ensure that our industry thrives and continues to contribute significantly to the economic health and wellbeing of our society, for at least the next 100 years.

Please join us in demonstrating our commitment by digitally signing the Marketers' Constitution.

Real Marketing Insights

Visit the source for news and information from ANA committees, conferences, forums, and more.
Sample content:

• Multiculturally Speaking: It’s Only Natural

• Does Your Website Need to be Personalized?

• Advertising in the DVR Age 

ANA's Social Community

Do you have a marketing question? Want to connect with your peers? Be sure to check out ANA's Facebook, Twitter, blogs, and videos for important industry chatter. We post vital industry news from the top marketing officers who talk about how they are defying the recession and building their brands.

Chime in on our blogs—let us know what you think!   

ANA Announces Webinar Wednesday Series

Nearly every Wednesday, from 1 to 2 P.M. EST—40 or more times a year—ANA will offer one-hour webinars on key industry topics. These webinars are complimentary; a benefit of your company’s ANA membership. Join your fellow colleagues online from the comfort of your office, or get together with coworkers—all you need is a phone and the Internet! Click here for an up to date schedule, more details, and to RSVP. 

Sign up for our upcoming webinars:
Wednesday, February 10 Multi-Screen Case Study: Ford & Microsoft
Wednesday, February 17 Effective Messaging for an Online World

FTC Releases New Endorsement and Testimonial Guidelines

There are important new changes to the guidelines the Federal Trade Commission uses to evaluate endorsements and testimonials in advertising—illustrating when "material connections" (in the form of an agreement, payment or free products provided to an endorser) must be disclosed, to include bloggers and word-of-mouth marketers. These changes went into effect on December 1, 2009. For more details read the new guidelines in their entirety.